Brussels, 4 March 2022. On this World Obesity Day, social, health and consumer organisations call on the EU to adopt strong regulation to protect children from the marketing of nutritionally poor food. Obesity is on the rise among European citizens, negatively impacting both people’s quality of life and life expectancy and increasing the incidence of diet-related non-communicable diseases (NCDs), as well as societal and economic costs. To prevent a further rise of obesity and major diet-related diseases in the future, strong EU regulation on food marketing and support to families and children must be developed as a matter of priority.